Plant-based flavours, amplified.
At Essence Bistro, customers are provided with an all-round enjoyable dining experience featuring a plant-based diet, clean proteins, and bold Latin American flavours. Creative Scope took on web, social media, content production, and paid advertising to help the restaurant bounce back from pandemic-era disruption and build a following worthy of the kitchen.
A plant-based bistro, bouncing back.
Essence Bistro offers an all-around enjoyable dining experience featuring plant-based options, clean proteins, and bold Latin American flavours. The restaurant showcases the diversity of Ontario's food culture, energy, local ingredients, and natural beauty that the GTA has to offer.
Opening during Covid was challenging — the restaurant was hit with COVID measures repeatedly. Essence needed to amplify their social media presence to attract locals and bounce back from the inconsistency of being able to stay open.
It was all about creating a unique atmosphere — one that would engage customers and potential customers by providing clear insights into what the brand stands for, from signature dishes to uncompromising quality. We deployed our in-house content production team of photographers, videographers, and content strategists to capture the venue, food, and overall social media content aligned with the creative strategy and brand goals.
Content, website, and traffic.
Three workstreams stitched into one creative system — a social feed worth following, a website worth booking on, and paid campaigns pointed at the right local crowd.
Social media management & content creation
Social media is craving for innovative content. Having neat photos of dishes is one thing, but to continuously stand out on overcrowded platforms like Facebook and Instagram — or through formats like Instagram stories — we knew we had to turn it up a notch. So we brought the content to life and created short Reels and photo carousels to populate Essence's accounts with feel-good, uplifting posts. Our team also handles all community management, interacting with profiles that share common values and interests while targeting ads to the right audiences.
Influencer content & brand advocacy
When we discuss strategies for creating content for social media, we can't overlook influencer content. Leveraging influencers is one of the best ways to create content that is authentic and engaging. We tapped in with famous foodies around the city and turned them into brand advocates — giving them a tour of the restaurant, a dive into its brief history, and a taste of the menu. The influencers then shared honest opinions on the taste of the food, service, ambiance, price, and more.
Website design & development
Essence Bistro came to Creative Scope looking to design and develop an easy-to-use website that visually reflects the ambiance of the bistro. The website includes all of the bistro's menus, as well as CTAs to make a reservation. It also features a beautiful video header, an embedded Instagram feed, and a dedicated page for events and private dining.
Reaching out. Driving traffic.
Our team designed advertising campaigns across both Facebook and Instagram, creating batches of new targeted audiences while testing out different calls-to-action. We created catchy versions of lunch sets aimed at recruiting a new local crowd on the lookout to uplift their lunch break routine.
The numbers don't lie.
Our stats show that we set the bar high when it comes to our clients' advertising needs. Across social and web, the work moved the metrics that matter for a restaurant finding its footing.
We have worked with Creative Scope on multiple occasions for our digital marketing needs and they've always exceeded our expectations! From start to finish, their customer service and communication was beyond exceptional. Quick responses, fast turnaround and fair pricing! If you're looking for a team that's passionate and dedicated to executing your vision, Creative Scope is the place to go!
Patricia
Client · Essence Bistro
A lasting impact.
On-site moments from the engagement — captured by our in-house content team, not pulled from a stock library.
Your restaurant, amplified.
If you run a restaurant, cafe, or bar and your social, site, and ads aren't pulling their weight, our team builds the full stack — content production, social management, website, and paid — one creative voice across every surface a guest touches. Let's fill your dining room.