Creative is the strategy
Audiences are saturated, algorithms are good, and targeting alone won't save you. The ad that stops the scroll is the ad that wins. We start with concepts, hooks, and pattern-interrupts — then the media plan follows.
Ads thatstopthe scroll.
Paid media only works when the creative earns the click. We build ad systems where the creative stops thumbs, the targeting finds buyers, and the spend pays for itself. Google, Meta, TikTok, YouTube — one team, one dashboard.
4.2x
Avg. ROAS
Blended, 90-day
-38%
CAC reduction
After creative refresh
2.1%
Avg. CTR
Across feed placements
6.4%
Conv. rate
Landing page avg.
Why our paid · 06 ReasonsMost agencies rent attention.
Most agencies rent attention.
We build it.
Most agencies optimise settings. We build the creative engine, the media plan, and the measurement layer as one system — so the numbers compound instead of rent-seek.
Full-funnel, not just conversion campaigns
Most agencies run conversion campaigns and call it done. We build awareness → consideration → conversion → retention as one connected system. That's how CAC drops and LTV climbs at the same time.
Test velocity over perfection
We ship 20+ creative variants per month across hooks, angles, visuals, and offers. The algorithm finds winners faster than you can guess them. Our job is to keep the test queue full and kill losers without ego.
Platform-native, not lazy cross-posts
A TikTok is not a Reel is not a YouTube pre-roll. We build creative for each platform's physics — sound-on verticals for Meta, native-feeling UGC for TikTok, sharp skip-proof hooks for YouTube, intent-matched search for Google.
Measurement you can actually trust
iOS 14+ broke last-click. We triangulate — platform attribution, GA4, server-side CAPI, incrementality tests, and MMM where spend justifies it. You'll see real lift, not just a dashboard number that pats itself on the back.
Transparent spend, no lock-in
Your ad account, your data, your creative. Month-to-month. We don't hold spend hostage, we don't mark up media, and we don't bury performance in jargon. Every dollar is visible and every call is on the record.
Channels · 04 PlatformsOne team. Every
One team. Every
platform that matters.
We run paid across the platforms where your buyers actually are — briefed for each platform's physics, measured against a single blended ROAS. Click in for the deep dive.
01
Google Ads
Search · PMax · Shopping
Intent-matched search, Performance Max for full-funnel coverage, and Shopping feeds optimised for margin. We mine search-term data weekly and prune waste without mercy.
- ✓ Search campaign architecture
- ✓ Performance Max asset groups
- ✓ Shopping feed optimisation
- ✓ Negative keyword hygiene
Best for: lead gen, e-commerce, high-intent B2B
See Google02
Facebook Ads
Facebook · Instagram
The creative testing lab. We ship 20+ variants a month, let the algorithm pick winners, and scale what works. UGC, static, motion, carousels — all tested, all measured.
- ✓ Advantage+ shopping campaigns
- ✓ UGC + static creative testing
- ✓ Retargeting + DPA
- ✓ CAPI + server-side events
Best for: DTC, consumer apps, broad-funnel brands
See Facebook03
TikTok Ads
In-feed · Spark · Creator
Native-feeling UGC that reads as content, not ads. We work with creators, brief against proven hooks, and ship weekly. The highest-leverage platform for brands that get tone right.
- ✓ Creator partnerships + Spark Ads
- ✓ UGC brief + production
- ✓ Hook-first creative strategy
- ✓ Full-funnel retargeting
Best for: DTC, apps, Gen Z & Millennial brands
See TikTok04
YouTube Ads
Pre-roll · In-feed · Shorts
Where paid ads earn brand equity and pipeline at the same time. We build 6s bumpers, 15–30s pre-rolls, and longer explainers — skip-proof hooks and honest stories.
- ✓ Pre-roll + skippable in-stream
- ✓ Shorts creative (vertical)
- ✓ Brand + direct response splits
- ✓ Audience builds by intent
Best for: SaaS, premium DTC, consideration-heavy buys
See YouTubeCreative · The leverage point
The ad is the strategy.
Targeting is a commodity. Bidding is a commodity. The creative is where agencies earn their fee. Here's how we think about it.
Anatomy · 15-second ad
Every second has a job.
First 1s
HOOKPattern interrupt — visual or audio
2–4s
TENSIONProblem or promise
4–10s
PAYOFFProof — product, demo, UGC, social
10s+
CLOSEOffer + CTA
If the first second doesn't earn the second — nothing after it matters.
Platform-native · not cross-posted
Same idea. Four different builds.
TikTok9:16 · native
Creator-led, on-trend audio, no logo reveals.
YouTube16:9 · skip-proof
Open with stakes. Earn every second past second six.
GoogleSearch + PMax
Match intent. Match search term. Match landing page.
Test velocity · last 30 days
We ship, measure, and kill — without ego.
24
Shipped
6
Scaled
10
Iterating
8
Killed
Typical account · your cadence scales with spend + product velocity.
Measurement · What we actually reportThe number
The number
we all argue
about.
Every agency has a dashboard. Few will tell you when the dashboard is lying. We read platform-reported numbers, triangulate with server-side + incrementality, and argue from the same table.
01
Platform attribution, honestly read
Meta, Google, TikTok each grade their own homework. We read every dashboard, but we never quote a number without context. You'll see platform-reported ROAS and what we actually believe it is.
02
Server-side CAPI + first-party data
iOS 14+ broke cookies. We ship Meta CAPI, GA4 server-side events, and first-party identity wherever the stack allows — so the signal going back to the ad platforms is clean, durable, and yours.
03
Incrementality testing
Holdout audiences, geo tests, and lift studies on every account past a certain spend threshold. If the answer is 'we'd have gotten the sale anyway,' we kill the campaign. No sacred cows.
04
Blended ROAS, not channel cherry-picks
One number we all argue about: blended ROAS across every channel and creative. Channel-level optimisation follows, but the blended view is the truth. Everything else is a story.
Our measurement stack
We're vendor-neutral. We'll use what's right for your spend, your product, and your data maturity.
- GA4 + server-sideClean, unsampled event data
- Meta CAPIServer-side, iOS-resilient
- Google Enhanced Conv.Hashed first-party to Google
- Looker StudioOne dashboard, every channel
- Northbeam / TripleWhaleWhere incrementality earns the seat
- Custom MMMPast $150k/mo media, when it's worth it
FAQ · 08 Questions
The honest answers.
Paid media has a reputation for black-box reporting and conflicted incentives. Here's what we tell every client on the first call — before the contract.
Ask us anythingHonest answer: at least $5k/month in media to get statistically meaningful signal, ideally $10-20k+ to run proper creative testing and incrementality. Below $3k/mo you're better off with SEO, organic, and one well-run Google Search campaign. We'll tell you straight at the discovery call.
Typical timeline: week 1 is audit + strategy + creative brief, week 2 is account setup + pixel/CAPI + first creative batch, week 3 is launch with 2-3 campaigns and 8-12 ad variants. Faster if accounts are already clean; slower if we need to rebuild tracking or negotiate creative from scratch.
Both options work — but most accounts do better when we run creative. We brief, script, storyboard, and produce (UGC, static, motion, explainer). For brands with strong in-house creative, we collaborate: strategy + testing framework from us, execution from you.
You do. Always. We work inside your Meta, Google, TikTok, and YouTube accounts — we never run ads inside our holding account or 'agency' umbrella. If we part ways, your accounts, creative, and data stay with you intact.
No. We charge a monthly management fee based on scope — channels, test cadence, creative volume. We don't take a % of media because it creates a perverse incentive to spend more regardless of return. Our fee is flat; our job is to make the media spend earn.
Month-to-month contract. If we can't get the math working within a reasonable window and we can see the ceiling, we'll tell you — and in some cases recommend you pause paid and double down on SEO, organic social, or product changes instead. We'd rather walk than run a campaign we don't believe in.
Yes. Common setups: we run paid while your in-house handles organic and SEO, or we run creative + strategy while your team runs day-to-day account ops. We're happy to be the specialist on paid and collaborate on the rest.
Most programs run $4,000 — $18,000/month for management depending on channels, creative scope, and test cadence. Single-channel starter programs start around $4k; full multi-channel with UGC production runs $12-18k. Media spend is separate and goes direct to the platforms.
Let's get rockingYour business deserves attention.
Your business deserves attention.
We're here to demand it.
Book your discovery call
contact@creativescope.ca · (905) 746-9209 · 45 Lisgar St, Toronto
Complimentary · 30 min