Powering BIPOC entrepreneurship in contracting.
A six-month partnership with the Afro-Canadian Contractors Association to launch a landmark 12-week program with George Brown College — combining a custom course landing page, social strategy, email marketing, and editorial content production.
A mission-driven partnership.
In the second half of 2024, Creative Scope partnered with the Afro-Canadian Contractors Association (ACCA) to launch a flagship initiative in collaboration with George Brown College — a 12-week course designed specifically for BIPOC entrepreneurs in the contracting industry.
The program blended monthly in-person learning with self-paced online modules, built to help underrepresented contractors grow the businesses they already had. Our job was to make sure the right people heard about it, signed up, and stayed engaged through the full engagement cycle.
We ran the campaign end-to-end: a custom course landing page, ongoing site maintenance, a rebuilt Instagram presence, targeted email sequences, and editorial-grade content production across every platform ACCA needed to reach its audience.
Integrated strategy, community-first storytelling.
ACCA's program was ambitious and consequential. We paired performance-driven marketing with on-the-ground storytelling — measuring what mattered while staying faithful to the mission.
Custom course landing page
Designed and developed a dedicated landing page to showcase the program's value and streamline applications. Mobile-first, accessibility-audited, optimised for paid-ad conversion — with a frictionless intake flow that fed straight into ACCA's membership pipeline.
Ongoing website maintenance
Consistent backend support to keep ACCA's digital presence sharp — performance tuning, security updates, uptime monitoring, and on-brand content refreshes. Zero downtime during the program's recruitment window.
Social media strategy & execution
Rebuilt ACCA's Instagram presence around program milestones, alumni success stories, and behind-the-scenes content. Custom graphics, reels, and community highlights aligned with a tight weekly publishing cadence.
Email marketing
Segmented email campaigns delivered program updates, application reminders, and promotional content to ACCA's existing member base and net-new leads. Every send tested and tuned — the work paid off in a 60% open rate and 5.5% click-through.
Content creation
In-house photography, video, and graphic design to capture the people, instructors, and real participants behind the program. Authentic documentary-style storytelling — not stock imagery — to build trust with an audience that's been burned by inauthentic outreach before.
Measurable growth for ACCA and its members.
A focused collaboration rooted in ACCA's actual goals — not generic vanity metrics — translated into real, measurable growth across every channel.
Working with Moe, Feras, and Taz at Creative Scope has been an absolute pleasure. Their thoughtful strategies have not only elevated our organization's visibility but also strengthened our connection with current members while expanding our association's reach. Their commitment to deeply understanding ACCA's mission, combined with their unique approach to monitoring performance analytics and adapting strategies to our audience, truly reflects their attention to detail and dedication to our growth. It's clear they genuinely care about their clients, and we're grateful for their expertise, partnership, adaptability, and teamwork. We couldn't have done it without them.
Shanelle Nakamoto
Operations Manager · ACCA
Membership management system.
Ahead of the George Brown program, we also designed and developed a custom membership management platform for ACCA — streamlining how the association runs its growing community, processes subscriptions, and gives members access to private resources and networking tools.
01
Subscription management
Effortless sign-ups, automatic renewals, and secure payment processing — all handled inside the platform.
02
Exclusive resources
Members-only access to project opportunities, bidding info, and industry insights not available to the public.
03
Personalized profiles
Every contractor can build a profile showcasing their business, portfolio images, and video work — creating a searchable network.
04
Community building
A centralized hub for members to share projects, trade skills, and collaborate — fostering member-to-member business.
A lasting impact.
Shot in-studio and on location across the six-month engagement. A mix of portrait, long-lens, and wide editorial — all produced by our in-house content team.
Build a campaign like this for your cause.
This wasn't a campaign, it was a mission. If you're a non-profit, educational institution, or community organization with something real to say, our team can help you amplify it — with full-stack marketing, honest metrics, and creative work that matches the weight of the message.