Helping Non-Profit Organizations Flourish: ACCA Case Study

Creative Scope was brought on board for a 6-month engagement to strategically promote and market this unique educational opportunity while elevating ACCA’s digital presence and driving community engagement.
Web Development | Web Design | Maintenance | Social Media Management | Content Creation | Email Marketing

Supporting BIPOC Entrepreneurs Through Strategic Marketing & Creative Services

In the second half of 2024, Creative Scope partnered with the Afro-Canadian Contractors Association (ACCA) to support a powerful new initiative in collaboration with George Brown College—a 12-week course designed specifically for BIPOC entrepreneurs in the contracting industry. The program, aimed at helping contractors grow their existing businesses, combined monthly in-person learning with self-paced online modules.

Project Overview

Client: Afro-Canadian Contractors Association (ACCA)

Industry: Non-Profit / Construction / Education
Services Provided:

Services Provided:

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Course Landing Page Design & Development

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Website Maintenance

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Social Media Strategy

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Email Marketing

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Marketing & Media Consulting

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Content Creation (Graphics, Photography & Video Production)

Campaign Duration: 6 Months

A Quick Glimspe of Our Results

The numbers don’t lie. Our stats show that we set the bar high when it comes to our client’s digital marketing needs.

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Website Traffic

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Instagram Views

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Paying Members

Our Approach

ACCA’s course with George Brown College was an ambitious and meaningful project aimed at empowering underrepresented voices in the construction and contracting sectors. To support their mission, we provided an integrated strategy that combined performance-driven marketing with community-focused storytelling.

1. Custom Course Landing Page

We designed and developed a dynamic landing page tailored to showcase the course’s value and simplify the application process. Our focus was to ensure clarity, mobile responsiveness, and a user-centric experience.

2. On-going Website Maintenance

To keep ACCA’s digital presence strong, we provided consistent backend support, ensuring fast load times, security updates, and on-brand content updates throughout the campaign period.

3. Social Media Strategy & Execution

We revamped ACCA’s Instagram strategy to highlight course milestones, success stories, and behind-the-scenes content using engaging graphics, reels, and community highlights.

4. Email Marketing

Our targeted email campaigns delivered timely updates, reminders, and promotional content to ACCA’s member base and new leads. Every campaign was optimized for engagement and conversions.

5. Content Creation

We developed custom graphics, photography, and video content to showcase the course, the instructors, and real participants. This authentic storytelling helped humanize the initiative and build trust across platforms.

Impact & Results

Thanks to a focused collaboration and deep understanding of ACCA’s goals, our efforts translated into real, measurable growth for the organization and its community.

Website Traffic Growth

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+30% in Website Clicks (Organic Traffic)

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+42% in Website Impressions (Organic Search)

Social Media Gains

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+10% in Instagram Followers

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+25% in Engagement

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+37% in Views

Email Campaigns Performance

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60% Open Rate

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5.5% Click Rate

Membership Growth

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+33% in ACCA members during the campaign

A Lasting Impact

This project was more than a campaign—it was a mission-driven partnership. By helping ACCA amplify their voice and support emerging BIPOC entrepreneurs, we demonstrated how non-profit organizations can thrive with the right creative and strategic support.

At Creative Scope, we’re proud to help causes that matter. Whether you’re a non-profit, educational institution, or grassroots organization, our team is ready to elevate your message and deliver tangible results.

See what ACCA had to say about us

“Working with Moe, Feras, and Taz at Creative Scope has been an absolute pleasure. Their thoughtful strategies have not only elevated our organization’s visibility but also strengthened our connection with current members while expanding our association’s reach. Their commitment to deeply understanding ACCA’s mission, combined with their unique approach to monitoring performance analytics and adapting strategies to our audience, truly reflects their attention to detail and dedication to our growth. It’s clear they genuinely care about their clients, and we’re grateful for their expertise, partnership, adaptability, and teamwork. We couldn’t have done it without them.”

— Shanelle Nakamoto, Operations Manager, ACCA

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