Helping Non-Profit Organizations Flourish: ACCA Case Study
Creative Scope was brought on board for a 6-month engagement to strategically promote and market this unique educational opportunity while elevating ACCA’s digital presence and driving community engagement.
Supporting BIPOC Entrepreneurs Through Strategic Marketing & Creative Services
In the second half of 2024, Creative Scope partnered with the Afro-Canadian Contractors Association (ACCA) to support a powerful new initiative in collaboration with George Brown College—a 12-week course designed specifically for BIPOC entrepreneurs in the contracting industry. The program, aimed at helping contractors grow their existing businesses, combined monthly in-person learning with self-paced online modules.
Project Overview
Client: Afro-Canadian Contractors Association (ACCA)
Industry: Non-Profit / Construction / Education
Services Provided:
Services Provided:
Course Landing Page Design & Development
Website Maintenance
Social Media Strategy
Email Marketing
Marketing & Media Consulting
Content Creation (Graphics, Photography & Video Production)
Campaign Duration: 6 Months
A Quick Glimspe of Our Results
The numbers don’t lie. Our stats show that we set the bar high when it comes to our client’s digital marketing needs.
%
Website Traffic
%
Instagram Views
%
Paying Members
Our Approach
ACCA’s course with George Brown College was an ambitious and meaningful project aimed at empowering underrepresented voices in the construction and contracting sectors. To support their mission, we provided an integrated strategy that combined performance-driven marketing with community-focused storytelling.
1. Custom Course Landing Page
We designed and developed a dynamic landing page tailored to showcase the course’s value and simplify the application process. Our focus was to ensure clarity, mobile responsiveness, and a user-centric experience.
2. On-going Website Maintenance
To keep ACCA’s digital presence strong, we provided consistent backend support, ensuring fast load times, security updates, and on-brand content updates throughout the campaign period.
3. Social Media Strategy & Execution
We revamped ACCA’s Instagram strategy to highlight course milestones, success stories, and behind-the-scenes content using engaging graphics, reels, and community highlights.
4. Email Marketing
Our targeted email campaigns delivered timely updates, reminders, and promotional content to ACCA’s member base and new leads. Every campaign was optimized for engagement and conversions.
5. Content Creation
We developed custom graphics, photography, and video content to showcase the course, the instructors, and real participants. This authentic storytelling helped humanize the initiative and build trust across platforms.
Impact & Results
Thanks to a focused collaboration and deep understanding of ACCA’s goals, our efforts translated into real, measurable growth for the organization and its community.
Website Traffic Growth
+30% in Website Clicks (Organic Traffic)
+42% in Website Impressions (Organic Search)
Social Media Gains
+10% in Instagram Followers
+25% in Engagement
+37% in Views
Email Campaigns Performance
60% Open Rate
5.5% Click Rate
Membership Growth
+33% in ACCA members during the campaign
A Lasting Impact
This project was more than a campaign—it was a mission-driven partnership. By helping ACCA amplify their voice and support emerging BIPOC entrepreneurs, we demonstrated how non-profit organizations can thrive with the right creative and strategic support.
At Creative Scope, we’re proud to help causes that matter. Whether you’re a non-profit, educational institution, or grassroots organization, our team is ready to elevate your message and deliver tangible results.
Membership Management System: Enhancing Member Experience and Access
Prior to this campaign, we also developed a custom membership management system that streamlines the way ACCA manages its growing community. This system not only simplifies subscription management but also provides members with exclusive access to valuable resources and networking opportunities.
Key Features
Subscription Management
Effortlessly handle new member sign-ups, renewals, and payment processing.
Exclusive Resources
Members gain access to private content, including project opportunities, bidding information, and industry insights not available to the public.
Personalized Profiles
Each member can create a profile to showcase their business, share images and videos of their work, and connect with other contractors within the ACCA network.
Community Building
By creating a centralized platform for members to share projects, skills, and success stories, we fostered a sense of community and encouraged member-to-member collaboration.
This system not only streamlined ACCA’s operations but also enhanced member engagement and provided a new way for contractors to showcase their expertise and connect with potential collaborators and clients.
See what ACCA had to say about us
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If you like speaking to people that know their stuff and get excited about discovering new possibilities, call us today.
Other Non-Profit Organizations We’ve Worked With
NBYMP
www.nbymp.ca
The BAPN
www.thebapn.ca
NSBE McMaster
www.nsbemcmaster.ca
Equity Connections
www.equityconnections.ca
The Influential Team
www.influentialteam.com
Gallienne's Girls
www.galliennesgirls.com
