Mike Holmes Inspections

Mike Holmes Inspections offers trusted and thorough home inspection services across Canada. With a team of certified professionals, they provide detailed evaluations covering all essential aspects of your property, from foundation to roof, electrical, plumbing, and HVAC systems. The goal was to improve organic traffic, create paid advertising and email marketing strategy, and build a digital marketing foundation that would allow the business to scale efficiently.

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Paid Advertising | SEO | E-mail Marketing

What we’ve done.

Creative took charge of MHI’s digital marketing initiatives, including SEO, paid advertising (Google Ads and Facebook Ads), email marketing, and website maintenance. Within the first 10 months of our partnership, we successfully boosted overall website traffic and conversions. Take a look!

Increase in Clicks

Increase in Impressions

Conversions

SEO Strategy

The main goal for phase 1 of our SEO strategy was to create new content that would compete for additional high-volume keywords in the home inspection industry. Here’s what we did:

Competitive Analysis & Keyword Research
Created over 150 SEO pages
Monthly blogging
Backlinking Strategy
Website Maintenance & Optimization
Google My Business Maintenance

The goal for phase 2 was to begin optimizing some of the newly created pages to perform and rank better. Specifically, pages targeting high-volume keyword/phrases.

At this point, we are ranking in the top 10 for 55% of the highest-volume keywords in the home inspection industry in Canada.

Paid Advertising – Meta Ads

Mike Holmes Inspections, known for upholding high standards in the home inspection industry, partnered with us to leverage Meta Ads to drive lead generation and promote franchise opportunities across Canada. Our focus was to design and execute a strategic, data-driven Meta Ads campaign that would reach and convert a targeted audience while optimizing cost per lead (CPL) and return on investment (ROI).

Our Approach – To achieve these goals, we implemented a comprehensive approach encompassing:

Campaign Strategy

We developed an ad strategy focused on crafting messages and visuals that resonate with specific audiences interested in home inspection services or franchise opportunities.

Performance Monitoring & Weekly Optimization Meetings

We monitored performance data daily, making real-time adjustments to maintain effectiveness. Weekly meetings with the client allowed us to review detailed reports, discuss results, and brainstorm new testing ideas.

Creative Development

Collaborating with designers, we produced engaging ad creatives, including images and persuasive ad copy, to capture attention and encourage action.

Data-Driven Reporting

We provided transparent reports on key performance indicators (KPIs) like impressions, reach, leads, and cost per lead, helping the client visualize ROI.

Several strategic enhancements were implemented to improve the campaign’s effectiveness. We optimized creatives to better align with potential franchisees, tested various ad formats, and streamlined the lead capture process reduced friction and boosted conversions.

From October 1, 2023, to August 31, 2024, our Meta Ads campaign achieved significant results for Mike Holmes Inspections, with 2.2787 million impressions. With ongoing bid optimizations and strategic budgeting, we successfully kept CPL within the target range, ensuring a steady flow of affordable, high-quality leads. We delivered a robust return on investment through targeted audience segmentation, creative refinement, and data-driven adjustments. We demonstrated the power of a well-executed Meta Ads strategy tailored to business goals.

E-mail Marketing

To enhance lead generation for Mike Holmes Inspections, we implemented a comprehensive email marketing strategy focused on effective lead capture, engagement, and optimization.

Form Integration: Added a lead capture form to the homepage, seamlessly linking it to our email platform to ensure effective lead collection and nurturing.

Lead Nurturing & Automation: Developed automated email flows to engage new leads immediately, keeping them informed and interested throughout the decision-making journey.

Customer Data Management: Imported past customer data into the email platform to enable re-engagement with previous clients, boosting the potential for repeat business.

Performance Monitoring & Optimization: Continuously tracked and optimized each email campaign’s performance, refining subject lines, messaging, and timing to maximize open rates, click-through rates, and conversions.

Our email campaign approach evolved as we tracked performance data. Initially, we sent one email per month; however, seeing strong engagement, we increased this to two monthly emails, which helped us maintain regular communication with leads and customers. Performance monitoring and ongoing optimization were key elements of our approach, where we tested and adjusted subject lines, messaging, and email timing to improve open rates, click-through rates, and conversions. Through these efforts, we’ve seen positive outcomes.

Each month, we send thousands of emails to a steadily growing subscriber list, reflecting the success of our lead capture and re-engagement efforts. Our open rate remains significantly above the industry average, demonstrating strong engagement and interest from recipients. The unsubscribe rate remains minimal, indicating that our content resonates well with the audience and provides consistent value. Our subscriber base continues to expand as we capture new leads and reconnect with previous customers.