Your customers now describe their problem to ChatGPT in full sentences: what broke, where they live, what they've tried and what they can spend. Since April 2026, ChatGPT shows sponsored placements to users in Canada, right below the answer. We plan, build and measure ChatGPT ad campaigns next to your Google and Meta ads, so you can test the channel early without betting your budget on it.
A bang when the burner lights is usually delayed ignition: gas builds up for a moment before it catches. It isn't always an emergency, but it's worth having a licensed technician look at it soon.
A ChatGPT conversation carries what a search never does: the age of the furnace, the noise it's making, the neighbourhood, the budget and the real question behind it. That context is what ChatGPT ads are matched on.
There are no keywords to bid on. You describe the kinds of conversations you want to appear next to, write the ad, point it at a page, and OpenAI matches it to relevant chats. It rewards the things we already obsess over on Google: a sharp offer, a landing page that answers the exact question, and tracking you can trust.
We run ChatGPT ads as an addition to channels that already work, not a replacement: a controlled test budget, clean tracking from day one, and a straight answer on whether it earns more budget. And because we also do SEO & AIEO, we work on getting you recommended in ChatGPT's answers for free, not just next to them.
We'll tell you if that's you, and point you to the channel that will actually pay off. We'd rather pass than run a test we expect to fail.
The ad is the smallest part of a ChatGPT campaign. What decides whether it pays off is the research behind it, the page it sends people to and the tracking that proves what happened next.
We map the questions your buyers ask ChatGPT before they hire someone like you, then turn them into focused ad groups and the topic descriptions OpenAI matches ads on.
Ads Manager set up in your business's name, business verification handled, then ad groups, ad titles, copy variants and bids chosen for the goal: views, clicks or conversions.
A ChatGPT click arrives mid-research with one specific question. The page has to answer it before it sells. Our in-house web team designs and builds a page for each theme.
OpenAI's pixel and Conversions API, GA4, Tag Manager and call tracking, set up and checked before a dollar is spent, so every lead is counted once and in the right place.
Every week: new copy variants, sharper topic descriptions, bid changes, and cutting the ad groups that don't convert so the budget moves to the ones that do.
ChatGPT results sit in the same report as your Google and Meta ads, so you see what it adds, what each lead costs and whether it deserves more budget, less, or none.
ChatGPT ads are built to stay out of the way of the answer. Here's what happens between someone asking a question and your phone ringing, and how we run a first test.
Someone describes their problem to ChatGPT, often with their situation, location and budget in the same message.
ChatGPT writes its answer as usual. OpenAI says ads never change what the answer says.
If your ad matches the conversation, it can show below the answer, labelled Sponsored. Ads show on the Free and Go plans.
The click lands on a page built for that question, and the OpenAI pixel and Conversions API record what they do next.
Impressions, clicks, spend and conversions, reported in aggregate. Advertisers never see the conversation itself.
A ChatGPT test is funded from a slice of budget. Google and Meta keep running, so you never trade a channel that works for one you're still learning.
Ad groups built around a single question or need match better and tell you clearly which conversations actually convert.
Pixel, Conversions API, GA4 and call tracking are live and tested before launch. A test you can't measure is just spending.
After the test window, we compare cost per lead and lead quality with your other channels and give you a straight call: scale it, adjust it or stop it.
A new ad platform comes with a lot of guessing. Here's what's actually true about how ChatGPT ads work.
"Advertisers pay to change ChatGPT's answers."
They don't. OpenAI keeps ads separate from the answer: the ad shows below it, labelled Sponsored, and OpenAI says ads don't influence what ChatGPT says. You're buying a placement next to the conversation, not a recommendation inside it.
"Advertisers can read people's chats."
No. Reporting is aggregate: impressions, clicks, spend and conversions. We never see a conversation, and neither does any other advertiser.
"It's just Google Ads inside a chatbot."
There are no keywords to bid on. Ads are matched on the topic of the conversation, and people arrive further into their thinking. The playbook overlaps with Google's, but copying a Search campaign across won't work.
"It's too early to bother."
Early is when a channel is cheapest to learn. Fewer advertisers are competing, and the lessons carry forward as the platform grows. The key is testing with a slice of budget, not betting the whole thing.
"It will replace Google Ads."
Not for most businesses, and not soon. Google still catches people at the moment they search for a provider. We add ChatGPT to the mix and let the numbers decide how much budget it earns.
"Being in ChatGPT means buying ads."
Ads are one way in. The other is being the business ChatGPT recommends in its answers, which comes from your website, reviews and reputation online. We work on both through paid ads and AIEO.
Four seasons of layering channels on top of what worked: Google Search, then Performance Max and email, then Meta, without taking a lead away from Google.
Clicks got more expensive and cost per lead went down anyway, with a new logo and a new website built so the paid traffic had somewhere good to land.
Expanded the creative library, tested every new ad against the account's control set, and used dynamic catalogue ads to bring past customers back.
ChatGPT ads are sponsored placements OpenAI shows inside ChatGPT. When an ad is relevant to the conversation, it can appear below ChatGPT's answer, clearly labelled Sponsored. Ads are shown to people on the Free and Go plans.
