Case Study · Apparel

Scaling a 6-figure streetwear brand to 7 figures.

Kino Clothing is a streetwear brand combining classic minimalism with custom tailored silhouettes to complement your physique without sacrificing style. Creative Scope partnered on paid advertising — expanding the creative library, testing variations at volume, and iterating on winners to unlock scale.

Web DevelopmentPaid AdvertisingE-mail MarketingMarketing Consulting
Kino Clothing brand photography — physique-meets-style streetwear
ClientKino Clothing
IndustryApparel · Streetwear
DurationOngoing
Year2022 – Ongoing
A quick glimpse · The results
+75%
Increase in ROAS Across All Campaigns
+45%
Increase in Overall Revenue
+60%
Increase in Return on Ad Spend
Overview

Classic minimalism, custom-tailored silhouettes.

Kino Clothing is a streetwear brand combining classic minimalism with custom tailored silhouettes to complement your physique without sacrificing style. Designed for those who not only want to look their best, but also feel their best in what they wear; Kino Clothing creates timeless designs for the active individual.

Founded by Greg O'Gallagher in 2019. Already having success with his supplement brand and workout program, Greg had an impressive start with Kino Clothing scaling up to 6 figures per year.

Creative Scope was brought in to take that foundation further — unlocking growth and scale through paid advertising and a sharper creative engine for the next chapter of the brand.

Our approach · Scope of work

The challenge, and the solution.

It's not 2017 Facebook. With returns lower than they used to be, the challenge was to unlock growth and scale. The team at Creative Scope knew it was time for a new approach to amplify visitors and conversions for the new year.

01

The Challenge — a harder paid landscape

It's not 2017 Facebook. With returns lower than they used to be. The challenge was to unlock growth and scale. The team at Creative Scope knew it was time for a new approach to amplify visitors and conversions for the new year.

Ecommerce apparel brand photography — editorial product shot
02

The Solution — expanding the creative library

The lifeline came from expanding Kino Clothing creative library. Refreshing the account with new creative reduced ad fatigue. But it didn't stop there — whether it was different styles, various colours, or ad format — the team continually tested variations. Then, iterated on best-performing ad creative to find the winners.

Kino Clothing on-body brand imagery
03

Dynamic catalog ads — re-engaging the customer

Dynamic catalog ads successfully increased returning customer rate and provided the company with a language which resonated best with their customer. With extensive creative variation, Kinoclothing was able to combat that fatigue — granting more scale and reaching other audiences that you wouldn't be able to otherwise with just one ad.

Kino Clothing Instagram feed mockup
04

Continuous testing & iteration

Every new creative was tested against the account's control set — different styles, colourways, and formats running in parallel. Winners were scaled into evergreen spend; losers were retired before fatigue hit. That testing discipline is what kept ROAS compounding over the life of the campaign.

Maintenance · KinoLive
✓Core updatesv7.8 · patched
✓Security scanClean · 00:42
✓BackupDaily · 03:00
✓Uptime (30d)99.98%
✓Lighthouse98 · mobile
✓SSL certificateAuto-renew
Last check · 02:140 incidents
Impact & results · Measured

What we've done.

The numbers don't lie. Our stats show that we set the bar high when it comes to our clients advertising needs.

Paid advertising
+75%
Increase in ROAS across all campaigns
Revenue
+45%
Increase in overall revenue
Revenue
+60%
Increase in return on ad spend
Scale
6 → 7
Figure growth trajectory
Scale
Ongoing
Weekly creative testing cadence
In their words
We have worked with Creative Scope on multiple occasions for our digital marketing needs and they've always exceeded our expectations! From start to finish, their customer service and communication was beyond exceptional. Quick responses, fast turnaround and fair pricing! If your looking for a team that's passionate and dedicated to executing your vision, Creative Scope is the place to go!
F

Fleeky

Kino Clothing · Kino Clothing

Want something like this?

Ready to scale your brand?

If you like speaking to people that know their stuff and get excited about discovering new possibilities, call us today. We build paid advertising programs that compound — with the creative testing discipline to back them up.

Let's get rocking

Your business deserves attention.
We're here to demand it.

Book your discovery call
contact@creativescope.ca  ·  (905) 746-9209  ·  45 Lisgar St, Toronto
Complimentary · 30 min

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