Scaling a shutter brand across 20+ locations.
Creative Scope took over digital marketing for California Shutters Toronto — redesigning three outdated websites, building a Google Ads program structured for per-location scale, and running SEO to recover lost rankings and grow organic traffic.
A factory-direct shutter brand, built to scale.
California Shutters Toronto is a shutter manufacturing arm of A Divine Design Inc, a custom window coverings company that gives customers in southern Ontario factory-direct access to Canada's best quality shutters.
The goal was to grow revenue year over year in sales while also improving return on advertising across all of its locations. Before coming to Creative Scope, the business was operating with three different outdated websites — and without consistent SEO maintenance or design updates, they had a high bounce rate and were losing search ranking on Google.
Creative Scope took over all digital marketing responsibilities — rebuilding the websites, launching a location-scaled Google Ads program, and running an SEO recovery strategy to bring visibility back and turn traffic into leads.
Website redesign, scaled paid, SEO recovery.
Three outdated sites, a complex PPC challenge across 20+ target locations, and lost organic rankings — all tackled in parallel. Every layer was designed to support the next so that structure, messaging, and local signals reinforced each other.
Website redesign — conversion-first
The first step was redesigning all three websites with modern, sleek designs meant to capture leads and have them convert. Each site features an initial call-to-action button and form for quick conversions. With a smooth and responsive design, the websites are now much more organised, much easier to navigate, and built for mobile-first lead capture.
Lead generation — built to scale with Google Ads
California Shutters was a complex PPC challenge. The biggest unique aspect was managing location-specific PPC needs at scale — in a competitive industry dominated by large advertising budgets. We needed custom local keywords, local ads, unique geotargeting, unique budgeting, and other controls at the per-location level. Structurally that meant a group of campaigns for every location, multiplied out by 20+ target locations. We started our initial build using an Excel campaign template, planning for long-term scale from day one so we could bulk-load locations and campaigns efficiently.
Optimized for real outcomes
This meant some controversial choices, including foregoing brand keyword bidding and limiting media to sometimes tight dayparting windows. We also created location-specific landing pages for each campaign to further personalise the experience depending on where the visitor came from. With real buyer data available, these choices were proven successful.
Location-specific tracking and reporting
In addition to our initial focus on campaign scalability, we knew the ability to track and report success by location would be key for A Divine Design. We leveraged conversion tracking for each location and unique form tracking per location — which, combined with our scaled campaign build, allowed us to effectively report success for each location.
SEO strategy — audit, technical fix, on-page
After working with a web design company that also handled SEO, California Shutters had been losing important rankings for relevant terms — which started to impact the number of leads they were receiving. Creative Scope stepped in with an SEO audit, technical fix, on-page optimisations, service area and region pages, monthly blogging, FAQ building, and sitemap work. Keyword opportunities were identified through competitor analysis and Google Keyword Planner, ad content was revamped to sharpen messaging, and landing pages were redesigned with updated visuals and CTAs placed throughout. Within three months, California Shutters saw an increase in form submissions with a lower cost per conversion.
The numbers don't lie.
Our stats show we set the bar high when it comes to our clients' online advertising needs — scalable campaign structure, recovered organic visibility, and measurable lift across traffic and conversion.
We have worked with Creative Scope on multiple occasions for our digital marketing needs and they've always exceeded our expectations! From start to finish, their customer service and communication was beyond exceptional. Quick responses, fast turnaround and fair pricing! If you're looking for a team that's passionate and dedicated to executing your vision, Creative Scope is the place to go!
A Divine Design ·
Factory-direct shutters, real homes.
California Shutters Toronto gives southern Ontario homeowners factory-direct access to Canada's best quality shutters — now backed by a digital program built to scale across 20+ locations.
Scale your home-services brand the right way.
If you run a multi-location home-services brand and your digital marketing isn't pulling its weight — outdated sites, unstructured paid, lost SEO rankings — we can fix that. Creative Scope builds scalable, conversion-first programs across web, paid, and organic for brands that need measurable growth.